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Results-Driven Marketing Solutions for Growth

At That's What I Call Marketing, we are passionate about using marketing to drive growth. With years of experience and a proven track record of success, we have the expertise and knowledge you need to take your business to the next level.

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What People Say

"When I'm working on something important, I have a handful of experts I go to for advice. These include the likes of Peter Field, Damian Devaney, Paul Feldwick. Conor is one of these experts. He is razorsharp when it comes to marketing. He is a thoughtful leader and knows how to motivate teams to focus on execution."

Paul Dervan, Head of Brand Marketing, Miro

Services

Services We Offer

FRACTIONAL MARKETING LEADERSHIP

Our Fractional Marketing Leadership service works by providing businesses with a dedicated marketing leader who works part-time or on a project basis to address specific marketing needs. We work collaboratively with your team to develop comprehensive marketing strategies that are aligned with your business goals and objectives. Our team provides expertise across all marketing functions, including branding, digital marketing, content marketing, and more. With our Fractional Marketing Leadership service, you can access the marketing expertise you need, when you need it.

FUTURE DEMAND

 

James Hurman was the one who coined the phrase 'Future Demand' – and we couldn't agree more. We understands that marketing isn't just about the present, but it's also about anticipating future demands and staying ahead of competitors. We specialize in providing fractional marketing leadership solutions that are tailored to your company's needs. From strategy development to execution and optimization, we have the expertise to help businesses succeed in an ever-changing marketplace.

MARKETING STRATEGY

At That's What I Call Marketing, we offer customized marketing strategies that are tailored to your business needs and goals. We believe that every business is unique, and our team of experts work closely with you to understand your brand and business goals, and create a comprehensive plan tailored to your needs. Our goal is to help you reach your target audience and achieve your desired results within your budget. 

TEAM & CULTURE 

As the founder of That's What I Call Marketing, I am committed to helping companies achieve their growth potential. Through fractional marketing leadership, I guide businesses of all sizes on how to structure their marketing teams for success. My approach includes creating customized frameworks and structures that enable teams to continuously learn and improve their abilities. I'm here to help navigate change in organizational focus or strategy, and can even deliver targeted training sessions to help your team get up to speed quickly.

BRAND BUILDING EXPERTISE

We have expertise in developing brand building strategies and campaigns for global brands as well as national campaigns across EMEA, APAC and LATAM. In today's competitive landscape, building a recognizable and memorable brand is more important than ever.  Our approach focuses on understanding category entry points and creating brands that build salience through the development of distinctive brand assets. Drawing on the expertise of marketing thought leaders such as Binet and Field and Jenni Romaniuk.

KEYNOTE SPEAKER

 

Are you looking for a dynamic and engaging keynote speaker for your next marketing event? Or perhaps an experienced emcee to keep your audience and informed? Look no further! I am a professional speaker, podcast host, and facilitator with years of experience in the industry.

Brand Experience

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Listen to the latest podcast episode

Watch The Podcast

S3 Ep16: Curiosity United, with Ellie Norman
59:20

S3 Ep16: Curiosity United, with Ellie Norman

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment. 01:12 From Farm Life to Marketing Maven 04:15 Foundational Years in Marketing 09:09 Agency Insights 13:02 The move to client side 21:56 Embracing Change at Virgin Media 28:54 A Surprising Call from Formula One 34:06 The Game-Changing Impact of 'Drive to Survive' 38:15 A New Arena 42:51 Fan Engagement and Strategy at Manchester United 50:34 Match Day Experience: Behind the Scenes 52:39 Reflecting on the Journey and Looking Ahead Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships www.thatswhaticallmarketing.com/sponsor @theindielist2576
S3 Ep16: Curiosity United, with Ellie Norman
59:20

S3 Ep16: Curiosity United, with Ellie Norman

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment. 01:12 From Farm Life to Marketing Maven04:15 Foundational Years in Marketing09:09 Agency Insights13:02 The move to client side21:56 Embracing Change at Virgin Media28:54 A Surprising Call from Formula One34:06 The Game-Changing Impact of 'Drive to Survive'38:15 A New Arena42:51 Fan Engagement and Strategy at Manchester United50:34 Match Day Experience: Behind the Scenes52:39 Reflecting on the Journey and Looking Ahead Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep15: The Mindless Marketers Series, with Marc Binkley, Vassilis Douros and Conor Byrne
43:15

S3 Ep15: The Mindless Marketers Series, with Marc Binkley, Vassilis Douros and Conor Byrne

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers 00:25 Diving Into the World of tom Fishburne and the Marketoonist, 01:36 The Evolution and Challenges of the CMO Role 07:54 AI in Marketing: Expectations vs. Reality 11:50 Data-Driven Marketing: A Double-Edged Sword 16:56 Navigating the Shift from Third-Party Cookies 21:10 Rethinking Remarketing Strategies 22:13 Scepticism and Realisations in Digital Marketing 24:20 The Impact of Cutting Marketing Budgets 31:37 Inside the Mind of a Consumer: Brand Perception 39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, www.thatswhaticallmarketing.com @theindielist2576 @sleepingbarberpodcast
S3 Ep15: The Mindless Marketers Series
43:15

S3 Ep15: The Mindless Marketers Series

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers00:25 Diving Into the World of tom Fishburne and the Marketoonist,01:36 The Evolution and Challenges of the CMO Role07:54 AI in Marketing: Expectations vs. Reality11:50 Data-Driven Marketing: A Double-Edged Sword16:56 Navigating the Shift from Third-Party Cookies21:10 Rethinking Remarketing Strategies22:13 Scepticism and Realisations in Digital Marketing24:20 The Impact of Cutting Marketing Budgets31:37 Inside the Mind of a Consumer: Brand Perception39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep 14: Inclusion in Action - Part 1, panel featuring: Effie Kanyua, Ekaette Kern, LeAnne Weekes,
57:36

S3 Ep 14: Inclusion in Action - Part 1, panel featuring: Effie Kanyua, Ekaette Kern, LeAnne Weekes,

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole” I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by *Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024' *Ekaette Kern, Co-Founder and CEO, Tenet Consultancy. *LeAnne Weekes, public relations and marketing expert looking for her next role In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡 Listen, Learn Lead with That’s What I Call Marketing 00:26 Effie's Journey: From Journalism to AI-Powered PR 01:23 LeAnne's Diverse Communications Expertise 02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta 04:28 The Stark Reality of Diversity in the Industry 05:02 Breaking Down Barriers: Opportunities and Representation 09:24 The Importance of Diverse Voices in Creative Industries 12:20 Challenges and Solutions for True Diversity and Inclusion 18:34 The Role of Leadership and Strategy in DE&I Initiatives 21:36 The Impact of DE&I Rollbacks and the Need for Action 44:22 Advice for Aspiring Professionals in the Communications Industry Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency https://indielist.ie/ https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships https://www.thatswhaticallmarketing.com/
S3 Ep 14: Inclusion in Action - Part 1
57:36

S3 Ep 14: Inclusion in Action - Part 1

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole” I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.*LeAnne Weekes, public relations and marketing expert looking for her next role In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡 Listen, Learn Lead with That’s What I Call Marketing 00:26 Effie's Journey: From Journalism to AI-Powered PR01:23 LeAnne's Diverse Communications Expertise02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta04:28 The Stark Reality of Diversity in the Industry05:02 Breaking Down Barriers: Opportunities and Representation09:24 The Importance of Diverse Voices in Creative Industries12:20 Challenges and Solutions for True Diversity and Inclusion18:34 The Role of Leadership and Strategy in DE&I Initiatives21:36 The Impact of DE&I Rollbacks and the Need for Action44:22 Advice for Aspiring Professionals in the Communications Industry Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep13: The Magic of Numbers with Dr.Grace Kite
59:36

S3 Ep13: The Magic of Numbers with Dr.Grace Kite

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic. 00:14 From Economics to Marketing: A Unique Journey 03:21 The Leap to Freelancing: Balancing Career and Family 07:59 The Power of Positioning and Analytics in Marketing 11:28 Understanding the Human Element in Data Analytics 21:42 Navigating Marketing Strategies in Inflationary Times 25:58 Practical Advice for Marketers on a Budget 31:48 Navigating the Pitfalls of Attribution in Marketing 39:45 Understanding the Impact of External Factors on Marketing 42:24 Exploring the Potential and Pitfalls of Attention Metrics 45:19 The Power of Niche Influencers in Marketing 47:57 AI in Marketing: Opportunities and Concerns 50:57 Reflections and Insights from Industry Events 51:34 Econometrics: Making Advanced Analysis Accessible Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing . Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
S3 Ep12: The Magic of Numbers with Dr. Grace Kite
59:36

S3 Ep12: The Magic of Numbers with Dr. Grace Kite

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic. 00:14 From Economics to Marketing: A Unique Journey03:21 The Leap to Freelancing: Balancing Career and Family07:59 The Power of Positioning and Analytics in Marketing11:28 Understanding the Human Element in Data Analytics21:42 Navigating Marketing Strategies in Inflationary Times25:58 Practical Advice for Marketers on a Budget31:48 Navigating the Pitfalls of Attribution in Marketing39:45 Understanding the Impact of External Factors on Marketing42:24 Exploring the Potential and Pitfalls of Attention Metrics45:19 The Power of Niche Influencers in Marketing47:57 AI in Marketing: Opportunities and Concerns50:57 Reflections and Insights from Industry Events51:34 Econometrics: Making Advanced Analysis Accessible Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com To contact That’s What I Call MarketingEmail thatswhaticallmarketing@gmail.comInstagram www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
Top of the Marketing Charts - March 2024
21:24

Top of the Marketing Charts - March 2024

This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising. 00:00 Welcome to the Marketing Roundup! 00:21 March 2024 Sponsorship Opportunities and Show Updates 00:58 Heinz Ketchup Insurance: A Sticky Situation 01:58 LinkedIn and Edelman's Insightful B2B Report 03:14 Paddy Power's Creative Marketing Genius 04:08 St. Patrick's Day Celebrations and Brand Collaborations 05:13 TikTok's Uncertain Future in the US 06:39 Sam Altman's view on AI's Impact on Creativity and Marketing 08:34 Under Armour's AI-Powered Sports Commercial Controversy 10:08 Cannes 2024 Preparations and Opportunities 10:55 Pot Noodle's Slurp Campaign: A Sound Strategy? 12:54 Bailey's Innovative Solution to a Common Dilemma 13:31 Andrex's Bold New Brand Platform 14:49 Stella Artois' Star-Studded Campaign 15:44 Celebrating Differences with a Powerful Message 17:00 Starbucks' Marketing Leadership Shake-Up 18:04 AIM Awards and Marketing Excellence Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com Visit www.thatswhaticallmarketing.com to listen back to all previous shows
Top of the Marketing Charts - March 2024
21:24

Top of the Marketing Charts - March 2024

This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising. 00:00 Welcome to the Marketing Roundup!00:21 March 2024 Sponsorship Opportunities and Show Updates00:58 Heinz Ketchup Insurance: A Sticky Situation01:58 LinkedIn and Edelman's Insightful B2B Report03:14 Paddy Power's Creative Marketing Genius04:08 St. Patrick's Day Celebrations and Brand Collaborations05:13 TikTok's Uncertain Future in the US06:39 Sam Altman's view on AI's Impact on Creativity and Marketing08:34 Under Armour's AI-Powered Sports Commercial Controversy10:08 Cannes 2024 Preparations and Opportunities10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?12:54 Bailey's Innovative Solution to a Common Dilemma13:31 Andrex's Bold New Brand Platform14:49 Stella Artois' Star-Studded Campaign15:44 Celebrating Differences with a Powerful Message17:00 Starbucks' Marketing Leadership Shake-Up18:04 AIM Awards and Marketing Excellence Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com Visit www.thatswhaticallmarketing.com to listen back to all previous shows
S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion
01:00:05

S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion

In partnership with The Indie List and Business Plus In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring 03:30 Defining B2B Marketing: Insights from the Experts 12:07 The Creative Challenge in B2B Marketing 18:29 Personalizing B2B Marketing: Strategies for Engagement 24:43 The Importance of Measurable Outcomes in B2B Marketing 32:45 The Digital Transformation of B2B Marketing 34:49 Navigating the Complex Relationship Between Sales and Marketing 48:17 The Importance of Internal Content Creation in B2B Marketing 55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact 56:26 Spotlight on Innovative B2B Brands and the Future of Work Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Thanks to SpaceTo for hosting us and Business Plus for their support Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com Visit www.thatswhaticallmarketing.com to listen back to all previous shows #marketing #b2bmarketing
S3 Ep12: B2B Marketing: Time for a Rebook - Panel Discussion with the Indie List CMO Collective a...
01:00:05

S3 Ep12: B2B Marketing: Time for a Rebook - Panel Discussion with the Indie List CMO Collective a...

In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring 03:30 Defining B2B Marketing: Insights from the Experts12:07 The Creative Challenge in B2B Marketing18:29 Personalizing B2B Marketing: Strategies for Engagement24:43 The Importance of Measurable Outcomes in B2B Marketing32:45 The Digital Transformation of B2B Marketing34:49 Navigating the Complex Relationship Between Sales and Marketing48:17 The Importance of Internal Content Creation in B2B Marketing55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact56:26 Spotlight on Innovative B2B Brands and the Future of Work Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Thanks to SpaceTo for hosting us and Business Plus for their supportGet in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comVisit www.thatswhaticallmarketing.com to listen back to all previous shows
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