S2. Ep. 12: Delusions of Brandeur with Dr Draper

Dr Draper - author, Associate Creative Director and Head of Copy Ryan Wallman is todays guest. Ryan works at Wellmark, a Melbourne-based creative agency that specialises in healthcare; everything from pharmaceutical marketing through to consumer health campaigns. Ryan has written for numerous industry publications, including Marketing Week, and is a contributor of the bestselling marketing book Eat Your Greens. In 2019 Ryan released Delusions of Brandeur; a pretty funny, sometimes close to the bone satirical view of adland, but based in some deep knowledge, so he gets away with it!

Dave Trott said he loves the book and Rory Sutherland said Not only is this a marvellous book - but no one but Dr. Wallman could have written it. Today we talk about

*Healthcare marketing,

*Commercial purpose being ok,

*Making better decisions,

*The need to get a grounding in marketing,

*Show clients the work - they like to see it

*Avoiding the temptation to do something new fast.

*And how you can’t start a sentence with And - oh but you can

Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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