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Season 5· Now Playing
Join Conor Byrne as he sits down with the sharpest minds in marketing, brand strategy, and creative effectiveness. Real conversations, real insights, no fluff.
New episode every Tuesday.
Subscribe on Substack →2 Nov 2026
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Marketing Podcast Ireland
Recent Episodes
Podcast Lists
All Marketing
Brand effectiveness, CMO leadership, behavioural science, B2B strategy — 10 shows worth your time.
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B2B Focus
The best shows covering B2B brand building, demand generation, and how B2B buyers actually decide.
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CMO Leadership
The best interviews with and about CMOs — strategy, boardroom accountability, and marketing leadership.
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Marketing Knowledge
Effectiveness
The Binet & Field 60/40 research, what happens when you get the balance wrong, and why performance marketing can't work alone.
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Brand Strategy
The Ehrenberg-Bass concept that explains how brands actually grow — and why loyalty is the wrong goal for most marketers.
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Effectiveness
The IPA Databank, Binet & Field, share of voice — what the evidence says about what actually drives profitable business growth.
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Creativity
Why creatively awarded campaigns outperform on every business metric — and what the real cost of dull advertising is.
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B2B
The 95/5 rule, why B2B buyers aren't rational, and what Jon Lombardo's research says about demand creation vs demand capture.
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Leadership
Econometric modelling, share of voice, and how the best CMOs build commercial credibility in the boardroom.
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