Gráinne Wafer

Former Global Brand Director, Diageo

Former Global Brand Director at Diageo, leading Guinness, Baileys, and Smirnoff. Known for the brand strategy behind the Baileys turnaround and the making of the iconic Guinness Christmas ad.

1 episodeon That's What I Call Marketing

Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer

S4 E114 Jan 2025·54 min