TWICM Training
A professional 18-chapter marketing education grounded in the IPA effectiveness evidence, Ehrenberg-Bass growth science, and the practitioner insight of five seasons of That's What I Call Marketing.
From what marketing is to how to lead it. Strategy, evidence, and practice — each chapter builds on the last.
10 per chapter. 80% pass mark to progress. Designed to test understanding, not recall.
Built on IPA Databank, Ehrenberg-Bass, Binet & Field, Kantar BrandZ, and Nelson-Field's attention science.
CMOs, strategists, and researchers from the podcast — their experience shows what the evidence looks like in practice.
Sequential chapters, tracked progress, and a certificate of completion when you finish all 18.
Give your marketing team a shared framework and common vocabulary. From €100 per person.
Marketing professionals who want to understand why marketing works, what the research says, and how to make the case for doing it properly.
Teams who need a shared language — half the arguments in marketing departments happen because people use the same words to mean different things.
New marketersbuilding their foundation — the commercial discipline most marketing degrees should have given you but didn't.
Senior leaders who want their teams thinking about marketing as a commercial discipline that drives business growth, not just a set of tactics.