Podcast Lists
B2B marketing has its own set of challenges — longer buying cycles, smaller addressable audiences, and a persistent tension between brand investment and demand generation. These shows tackle those questions with evidence rather than received wisdom.
Peter Weinberg & Jon Lombardo
The anchor show for evidence-based B2B marketing. Peter Weinberg and Jon Lombardo — co-founders of Evidenza and formerly of the LinkedIn B2B Institute — built their careers on proving what actually works in B2B. Both appeared on That's What I Call Marketing, where they made the case for the 95/5 rule and B2B brand building with rigour most B2B marketers haven't encountered.
Conor Byrne
Ireland's No.1 marketing podcast with a substantial body of B2B-focused episodes — including conversations with Jon Lombardo and Peter Weinberg on the 95/5 rule and B2B brand building, plus panel discussions on B2B creativity, sales and marketing alignment, and thought leadership content strategy. 200+ episodes, grounded in real evidence.
Jon Evans
Long-form CMO interviews with a strong B2B representation — technology, professional services, and enterprise brands feature heavily. Jon Evans asks the questions that get past the PR answers.
Marc Binkley & Vassilis Douros
Marketing effectiveness and strategy with frequent B2B case studies. Marc Binkley and Vassilis Douros bring a practitioner's lens to questions about brand investment, category growth, and how marketing strategy actually connects to business outcomes.
Jim Stengel
Weekly conversations with senior CMOs. A significant proportion of guests come from B2B and enterprise contexts, where the CMO role is most contested and most demanding. Jim Stengel's P&G background gives him credibility to push on the commercial questions.
Angela Voss, Rob DeMars & Elena Jasper
Data-driven effectiveness debates including B2B-relevant questions around reach, targeting, and long-term brand investment versus short-term demand generation.
WARC editorial team
Effectiveness case studies with strong B2B representation — WARC's database includes some of the most rigorous B2B effectiveness evidence available, and the podcast draws from it directly.
Phill Agnew
Behavioural science applied to marketing — and the principles are at least as relevant in B2B as B2C. B2B buyers are humans. They use mental shortcuts, respond to social proof, and are influenced by framing in the same ways. Nudge helps marketers understand why.
Charlotte Rogers, Lucy Tesseras & Molly Innes
Regular coverage of B2B marketing trends alongside broader industry news. Useful for understanding how B2B brands are navigating challenges that don't always get covered by pure-play B2B media.
New episode every Tuesday. Ireland's No.1 marketing podcast.