Peter Field

Marketing Effectiveness Consultant & IPA Databank Analyst

Co-author of The Long and Short of It. Has spent over two decades analysing the IPA Effectiveness Databank and is widely regarded as one of the leading authorities on marketing effectiveness.

1 episodeon That's What I Call Marketing

S2. Ep. 16: 10 Years on: Peter Field & The Long and Short Of It.

S2 E164 Jul 2023·1h 5m