Thomas Barta

Co-author, The 12 Powers of a Marketing Leader

Co-author of The 12 Powers of a Marketing Leader. His research into CMO effectiveness covers thousands of senior marketers globally and is the most rigorous study of what makes marketing leaders succeed.

1 episodeon That's What I Call Marketing

S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"

S2 E110 Jan 2023·59 min