S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part One of an unexpected two part recording and in this episide we go deep on the agency world, the challenges facing agencies now, how we could and should be thinking about the agency billing model and without discounting some of the good things the pandemic accelerated we discuss the importance of us getting back out into the world and the need for observing and interactions to take place. So I hope you enjoy Part One of this episode with the brilliant Jan Gooding. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

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