S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part Two of an unexpected two part recording and in this episide we explore Jans client side experience, how BT was a pretty terrible experience but a place Jan learnt how to get things done, how to navigate complexity and influence people, how to think about building a global marketing function , some of the audacious things she did to replace a 300 year old brand in the mind of consumers and then how Jan changed parental leave at Aviva and the importance of turning up as your true authentic self at work and some really terrible advice Jan got - so I hope you enjoy this part two with Jan Gooding If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing

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