S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time

Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows and brings an “outside-in” approach to marketing, looking to apply mental models from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about

*Some important rules of marketing

*Brands are built over time, build your case over time

* The importance of reach

*How smaller B2B brands can apply the theory

*People dont buy from clowns, except they do

*The importance of understanding marketing history

*The missing dimension of time

*Are we in an echochamber of agreement

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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