About this episode
With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egypt and Japan.Colin has worked with blue-chip and NASDAQ listed travel, tech, sports and telco brands globally including UK Superbrands 118118, Thomas Cook, airlines such as bmi-British Midland, Stobart Air and CityJet. He has also worked for VC funded eCommerce startups and NASDAQ quoted tech brands. This episode delves into how to navigate your marketing career, something that is on everyones mind maybe now more so than ever, Colin talks about how marketers need to think about their unique ability and think about the things, which at their very core they are naturally good at and how to discover them and lean into them more. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing or visit www.thatswhaticallmarketing.com
That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
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