S2 Ep 22; The Distinctiveness Episode

In defence of distinctiveness 

Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. 

This episode is all about distinctiveness, 

What we mean when we say distinctive assets

The value of distinctive assets

How to measure that value

Why you need to care about it

Why a brand director needs to leave a legacy of distinctiveness 

Where to start with it all

Where differentiation fits into the whole picture 

Enjoy this episode with Cathal Gillen, 

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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