S2. Ep 23: What is a Fractional CMO?

Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, when you should use on, how you manage the relationship, benefits and risks. This isn't an episode just for marketers, but business leaders who are interested in understanding more on this topic.

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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