About this episode
This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in Ireland and talk about his plans for his new role at Miro. If you don't know Paul, he is Ireland's top marketer, officially being awarded Marketer of the Year in 2022. It would be fair to say that this was a long held view of Paul before this accolade. Paul has built a remarkable career leading brands at O2, Telefonica, Full Tilt, Indeed before becoming CMO of the National Lottery. Paul is also author of the brutally honest best selling book Run With Foxes, Making Better Marketing Decisions. This episode covers so much from the opportunities and challenges Paul faced when he joined the lottery, his views on team, culture and getting to great work. Thanks to HubSpot for StartUps for supporting this live show.
That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
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