About this episode
Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We touch a bit on the offering of Accenture Song, but move quickly into the challenges and opportunities for companies today. We discuss
Why most CEOs think their business will not exist in 10 years
The startling pace of technology
Helping clients remain relevant
The power of the CTO and CMO working together
Bringing the right people together to solve problems
The world of work now
Bringing more diversity of perspective and thinking
Being ambitious - as an industry and nation
That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
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