About this episode
Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens, EY and KLM, or working in-house at the likes of Sage, Oracle or currently HPE Rachel has delivered countless strategies over a 25 year marketing career. In 2021 was recognised as one of the top 100 global B2B marketing leaders in technology. This episode is a deep dive into the world of brand in a B2B world.
We discuss what that actually means,
The role of data in brand repositioning,
Walking the halls,
C-Suite buy in,
Recognising the conditions for success,
The customer, the experience they have,
no one gives a damn about your brand,
And I try convince Rachel to write a book.
Oh and we don't talk about advertising once
If you love brand but think it is a dirty word and not for the B2B world….you need to listen to this episode.
Thanks to The Indie List for their support of this show visit www.indielist.ie to find the marketing expert you need.
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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
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