Making the most of your media

Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Tom joins today to talk about the new whitepaper he has out, called "Compounding Creative: an urgent Q4 wake up call" that has been developed in partnership with the World Federation of Advertisers that shows how Q4 digital campaigns are leaving significant media value on the table and provides some actions you can take today. Today's episode is in partnership with The Indie List www.theindielist.ie

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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