About this episode
The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh Persse about the Winners and not so winners (it'll make sense) of the Rugby World Cup. Daragh is founder of The Brand Fans an Independent Sponsorship Intelligence agency started 12 years ago. Daragh ran global sponsorships for Vodafone and helps lots of brands with their sponsorship decisions, so is well placed to help review the sponsorship of the world cup. Today we chat about:
Understanding the Role of Sponsorship in Marketing
Analysis of Sponsorship Impact of Societe Generale, Land Rover, Emirates, Asahi, Capgemini and MasterCard
Discussion on Irish Rugby Team Sponsors
And some insights and thoughts for you as you think about your sponsorship
A great episode with someone who knows a tonne about this space, who is commericaly astute, understands lots about marketing and is sound! Thanks to the Indie List for sponsoring this show www.theindielist.ie
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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
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