Building BBH with Creativity and Kindness

Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness. 

Karen started her marketing career at McConnells in Dublin before heading off to Australia where she worked in renowned agencies BMF and HOST. Karen has been instrumental in steering BBH London to continue to produce groundbreaking work for a diverse range of clients. Karens s commitment to creative excellence and strategic insight has ensured that the agency not only delivers compelling and effective campaigns but also builds strong, enduring relationships. Karen is known for her commitment to diversity and inclusion within the industry. This is a wide ranging discussion that covers client-agency relationships, the importance of great work and effectiveness, curiosity, diversity in the industry, the culture at BBH and the plans for BBH Dublin. We also discuss our shared ambition to turn Ireland into THE creative hotspot by 2027 and making Rita Laugh.

00:00 Karen's Journey in the Advertising Industry

09:11 The Importance of Curiosity in the Advertising Industry

16:48 The Importance of Great Work and Effectiveness in Advertising

20:59 The Concept of 'Wall of Work' and its Impact

33:12 The Role of Culture and Kindness in the Workplace

41:57 The Importance of Diversity in the Advertising Industry

48:53 BBH Ireland and making Ireland a creative capital

This episode was sponsored by The Indie List www.theindielist.ie

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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