The Christmas Special

Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.

John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!

02:12 Discussion on John Lewis Christmas Ad

06:47 Analysis of Amazon's Christmas Ad

11:31 Insights on Asda's Christmas Ad

19:57 Thoughts on Co-op's Christmas Ad

22:35 Review of Kevin the Carrot Ad

26:34 Reflections on JD Sports' Christmas Ad

28:32 The Story Behind Rockshore Ad

35:17 The Role of Music in Ads

38:54 Reflecting on Irish Christmas Ads

43:26 Reviewing the Year in Marketing and Looking Forward to 2024

This episode was recorded in TBWA Dublin by Oranges and Lemons production.

This episode was sponsored by The Indie List www.theindielist.ie

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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