2023 A Year In Review

As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we share

what we thought were some of the big themes in 2023

some of our favourite campaigns from the US, Canada and Europe (linked below)

we talk about being bearish or bullish on: MMM, B2B creativity, influencer marketing and so much more.

we compare and even rank our favourite marketing brainiacs for the past year!

Campaigns of the Year:

Elena’s:

Apple, “Titanium” - https://www.wsj.com/tech/personal-tech/apple-iphone-15-titanium-commercial-yat-kha-d9cd2db3 

Salesforce, “AI Sheriff” - https://www.adweek.com/brand-marketing/salesforce-sheriff-matthew-mcconaughey-artificial-intelligence-wild-west/   

Conor:

Paddy Power: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi

Yorkshire Tea Pack yer bags: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoi

Communion Saves: https://www.youtube.com/watch?v=JCJfxC5i588

Vassilis:

WestJet’s “Holiday Heros” - https://www.youtube.com/watch?v=GkZPyBcevaI =

Canadian Tire “ Christmas Firsts” - https://www.publicis.ca/blog/canadian-tire-celebrates-holiday-firsts-

Marc’s

Fixed Rate Pizza - https://marketingawards.strategyonline.ca/winners/winner/2023/?e=154387&u=Advertising&n=Fixed-Rate+Pizza 

Spotify Wrapped Campaign

This episode was sponsored by The Indie List www.theindielist.ie

To contact That’s What I Call Marketing 

Email thatswhaticallmarketing@gmail.com 

You can listen to all old episodes www.thatswhaticallmarketing.com/listen

Get in touch about sponsorship and partnerships today.

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.