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S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros

S3 · E22

S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros

Marc Binkley, Vassilis Douros

4 Jun 2024 · 40 min

About this episode

The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!

Get in touch with the hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Conor Byrne:https://www.linkedin.com/in/conorbyrne/

Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/

Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency 

Get in touch about sponsorship or content partnerships, email 

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Chapters

  1. 00:00Introduction
  2. 01:19Convince Your C-Suite: The Real Impact of Creativity
  3. 07:30The Evolution and Challenges of the CMO Role
  4. 11:47The Creative Brief
  5. 11:50Data-Driven Marketing: A Double-Edged Sword
  6. 17:50NEW SEGMENT - This or That!
  7. 18:45Campaign Pre-testing
  8. 26:13Does Creative Inform Media, or Media Inform Creative
  9. 33:03Differentiation vs. Distinctiveness

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