
In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of experience in the industry. Maryrose shares her journey with digital marketing from its beginning stages, discusses the role and benefits of AI, addresses concerns around data security and diversity in AI tool development, and offers valuable advice on how marketers can embrace AI responsibly. She also discusses her AI Institute and the value it brings through practical and ethical AI training.
01:44 Adapting to the Evolution of Digital Landscape
06:16 Benefits of AI for Marketers
08:16 Getting Started with AI in Marketing
11:18 The Future of AI in Marketing
20:44 Ethics and Diversity in AI
26:45 The AI Institute and Training https://www.instituteofaistudies.com/
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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
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