2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros

In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber Podcast

Marc Binkley & Vassilis Douros as they dive into an engaging year in review. The group discusses major marketing campaigns from 2024, debates the value of brand versus performance marketing, and share surprising developments from the year. Throughout the episode, they analyze the impact of controversial marketing strategies, the evolving role of AI in creative processes, and the anticipated rise of video content. Don't miss their bold predictions for the marketing landscape in 2025 and beyond. Whether you're a marketer or marketing enthusiast, this year-end analysis offers valuable insights and lively discussion.

00:17 Meet the Hosts

02:15 Campaigns of the Year

11:49 Bullish or Bearish: Marketing Trends

12:18 Influencer Marketing Insights

25:51 Greenwashing and Brand Authenticity

26:59 Marketing Surprises of the Year

27:18 TV Ad Spend and Frequency Debate

30:23 Pre-Testing Debate and Innovations

34:24 Jaguar's Controversial Rebrand

41:10 Predictions for 2025

43:05 AI's Role in Creative Marketing

45:17 Debating Marketing Theories

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.