Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer

What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.

In this episode of That’s What I Call Marketing, I’m joined by Ran Avrahamy, Chief Marketing Officer at AppsFlyer, who shares the wild journey of building a global brand—from a 13-person startup to a team of over 100 marketers across 20+ countries.

We talk about:

Why there’s no playbook for marketing success—and why that’s a good thing

The power of creative risk-taking (including his near-arrest in San Francisco)

How to build culture that scales without turning boring

The constant tension between global brand consistency and local market relevance

His simple but powerful decision-making lens: “Is it reversible?”

And how his team is actually using AI—beyond the buzzwords

Ran also opens up about the real challenges of leadership, keeping fun in the process, and why marketers need to embrace chaos, not fear it.

If you're navigating brand-building, scaling teams, or just trying to figure out what the hell to do next—this episode is full of useful, human, honest insight.

🔗 Follow, rate, review and share with the marketers in your life.

📬 Want to work with That’s What I Call Marketing? Sponsorship enquiries: LinkedIn @ConorByrne

#MarketingPodcast #AppsFlyer #B2BMarketing #MarketingLeadership #AIInMarketing #BrandBuilding #CMO

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.