Marketing Masterclass with Marketing Leader Orla Mitchell

What does it really take to move from brand marketer to global growth leader?

In this episode Conor Byrne sits down with Orla Mitchell for a candid, commercially grounded conversation about leadership, long-term brand building and earning marketing’s seat at the growth table.

Orla’s career spans senior roles at Nestlé, Kerry Foods, and Mars, where she led global food and confectionery portfolios including the transformation of the gum category and the return of Extra to the #1 position in the US. She later returned to Ireland to join WaterWipes, ultimately becoming CEO and helping scale the brand internationally with sharper strategic focus and disciplined portfolio choices.

This episode goes far beyond career highlights. It’s about how marketing thinking matures from creative execution to enterprise-level value creation.

If you lead brands, sit at an executive table, or aspire to do either, this episode is a masterclass in commercially credible marketing leadership.

Thanks to Tracksuit for their support of this episode.

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

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