About this episode
Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability marketing transformation programmes for clients including Nike, Allianz, and Barilla. She has completed the Cambridge University Towards Net Zero Course and is an Assessor for the Cambridge University Sustainable Marketing, Media and Creative course. So when I needed to find out more about this topic there was only one place to go. This episode covers:
*Sustainability marketing, what it actually means,
*The commercial benefits of sustainable businesses
*The challenges organisations face when trying to think about sustainability marketing,
*Why not communicating it properly - greenhushing - is dangerous
*How should CMOs and marketers react to the topic of sustainability
*How do you become a Sustainable Marketer
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