The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit

In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitability metrics. They also explore the impact of legacy brands like Sprite and Dr. Pepper reigniting historic campaigns to connect with newer generations. Additionally, the team talks about the importance of integrating connected TV into advertising strategies and how modern brands can stay culturally relevant. Finally, the conversation touches on the expansion of marketing APIs to platforms like Threads and the ongoing evolution of AI in advertising. Join us for an insightful discussion powered by tracksuit data!

02:21 The Streaming Wars: Profitability and Market Saturation

04:17 Demographics and Streaming Preferences

06:06 Advertising in the Streaming Era

07:25 The Rise of Connected TV

12:39 Personal Preferences in Streaming Services

14:26 Sprite's Nostalgic Marketing Strategy

25:20 Threads: The New Social Media Contender

30:34 The Role of AI in Marketing

Adweek Article Referenced: https://www.adweek.com/convergent-tv/netflix-ads-ai-puts-brands-in-shows/

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Dan Fleming & Jasper Skinner are on LinkedIn - connect & meet

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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