Top of the Marketing Charts - April 2024

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.

00:22 Weetabix's Branding Challenge and Campaign Insights

02:12 Celebrating Burger King's 70th with Flame-Grilled Ads

02:38 Cairn Homes and the Community Games Sponsorship

03:35 McDonald's Innovative Smelling Billboard Campaign

05:29 The Wild Atlantic Way: A Tourism Marketing Success

07:18 The Rise of Fake Billboards and Creative Debates

08:50 Marketing to Gen Z sigh

09:39 Sky Ireland's Streaming Ad

10:49 Exploring the CMO and CFO Relationship with Heineken USA

11:52 Terrence Riley's Return to Crocs

12:52 Innovative Campaigns and AI in Marketing

15:23 Waitrose's Creative Pricing Campaign

16:19 April's Guest Highlights on 'That's What I Call Marketing'

16:57 Looking Ahead: Cannes 2024 and Future Collaborations

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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency 

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That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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