Top of the Marketing Charts - August 2024

Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's humorous take on client relations. Discover 'Who Gives a Crap's' unique sports sponsorship, Starbucks' new CEO appointment, Mars' acquisition of Kellogg's snack division, and Uber's venture into in-app advertising. Learn about Guinness' Premier League sponsorship, the latest from Snoop Dogg with Solo Stove, McDonald's Japan's ambitious AI ad campaign, and Cristiano Ronaldo's YouTube milestone. Plus, find out how Dunkin' Donuts is leveraging star power, HelloFresh's global campaign, and revisit the iconic British Heart Foundation ad with Vinnie Jones. And don’t miss insights into Steven Bartlett's controversial ads, and more, in this packed episode with actionable marketing strategies and lessons.

00:00 Introduction to the Podcast

00:20 Community Engagement and Support

00:56 Sportsbet's Elite Average Games Campaign

02:39 X's Legal Threats and Advertising Challenges

04:30 Teamwork.com's Client Part Two Campaign

05:55 Who Gives a Crap's Unique Sponsorship

07:11 Starbucks' New CEO and Controversial Commute

08:50 Uber's Revenue Diversification

10:30 Mars Acquires Kellogg's Snack Division

12:00 Guinness' Premier League Sponsorship

14:00 Dunkin' Donuts and The Instigators

14:56 Snoop Dogg's Solo Stove Campaign

15:39 McDonald's Japan AI Ad Campaign

17:42 Steven Bartlett's Influencer Controversy

19:23 Cristiano Ronaldo's YouTube Strategy

20:55 HelloFresh's Global Campaign

22:15 Oasis Reunion Marketing Genius

23:43 Curry's Gen Z Social Media Campaign

24:06 British Heart Foundation's CPR Campaign

25:24 DNA of Distinct

28:48 Recent episode recap and new sponsor announcement

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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