Top of the Marketing Charts - June 2024

What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including standout campaigns from Paddy Power, Iron Brew, KFC, and others. Get insights into the creative strategies behind successful ad campaigns, such as KFC’s 'Believe in Chicken' and the emotional 'Hey Jude' for the English football team. Also, hear about some marketing mishaps and the latest trends in advertising, from innovative strategies to humorous takes on current issues. This episode is packed with marketing wisdom, Cannes Lions Festival highlights, and exclusive previews of upcoming podcast episodes featuring industry giants.

00:32 Sports Marketing Extravaganza

01:42 Creative Campaigns and Brand Strategies

04:56 KFC's Bold New Direction

06:21 Cannes Lions Festival Insights

08:01 Exploring London Ads and Fast Fashion Critique

10:39 Podcast Highlights and Upcoming Episodes

11:46 What have we missed?

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

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